PENGENALAN DAN PEMANFAATAN DIGITAL MARKETING BAGI MASYARAKAT DESA MEKARMULYA KECAMATAN GARAWANGI KABUPATEN KUNINGAN PROVINSI JAWA BARAT

Abstract

Mekarmulya village is administratively one of the villages included in the Garawangi sub-district. There are several home-made food production houses that are managed independently by the Mekarmulya village community. Some home products that are managed independently by the Mekarmulya village community include Roti, Golono, and Emping. The conventional sales process has several shortcomings/weaknesses including the marketing process of traditional food products is still limited only in the Kuningan district area, the profit of the Mekarmulya village community is slightly reduced from the normal selling price due to a reduction in distribution costs. The difficulty of access for consumers from outside the Kuningan district to buy/obtain home-cooked food products from Mekarmulya village. The conventional sales process in the current era has not been able to improve the general economy of society. The specific target to be achieved in this community service activity is to increase the insight and knowledge of community members in using technology through digital marketing activities. The method of activities that will be carried out using the Lecture, Discussion and Practice method of digital marketing. The activity lasts for 3 days starting from analyzing the condition of the village and village communities, conducting seminars, and conducting training.

Keywords :  Mekarmulya Village, Digital Marketing, Consumers, Technology