IMPLEMENTASI BISNIS MODEL CANVAS PADA INDUSTRI RUMAH TANGGA MOSES PROFESIONAL LAUNDRY

  • Liosten Rianna Roosida Ully Fakultas Ekonomi Universitas DR. Soetomo
  • Widyawati Widyawati Universitas Dr. Soetomo
  • Slamet Riyadi Universitas Dr. Soetomo
  • Amirul Mustofa Universitas Dr. Soetomo

Abstract

Community service in the Community Partnership Program (PKM) is carried out in the Moses
Professional Laundry business. The Moses Professional Laundry business is a promising business, this is
supported by a strategic location close to apartments, hotels, homestays, and even offices. The business
management of Moses Professional Laundry (MPL) has not been carried out professionally, so many
customer complaints regarding MPL's performance include: laundry that is not completed on time,
ironing results are less slippery, many customers' clothes are missing, and the delay in resolving
complaints. With conditions like this, many customers switch to other laundry. MPL's main problems are
in the areas of management, production and marketing. The purpose of this community service is to
provide training and assistance in implementing the 9 elements of the Business Model Canvas (BMC).
The method of service implementation is training and mentoring: the use of an LPG electric converter
dryer machine, dryer room infrared, fast and smooth steam ironing techniques, partnership management
techniques, techniques for determining market segmentation, cataloging and brochures, cost efficiency,
control management, service techniques and maximum utilization of resources. The results of this service
include: increased production volume, profits, employee skills, customer satisfaction, and quality control.
Keywords: BMC, Laundry, Management, Marketing, Service

Published
2022-12-02
Section
Articles